![]() Customer satisfaction also had a significant effect on repurchase intention. The result of this study proved that product, service as well as human resource performances had positive and significant effects on company image as well as on customer satisfaction. The data were collected in 2004 using questionnaires and analyzed using Structural Equation Modelling (SEM). 115 customers from 245 customers of six branch offices of PT Asuransi Jiwasraya Surabaya Region were selected as respondents, using simple random sampling technique and participated in this study. The objectives of this study are to examine the effects of product, service and human resource performances on repurchasing intention through company image and customer satisfaction of PT Asuransi Jiwasraya. Product performance, service performance, human resource performance, company image, customer satisfaction, repurchase intention Abstrak Fakultas Ekonomi Universitas 17 Agustus 1945 (UNTAG) Surabaya
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